“It’s always been a challenge to rapidly launch new services, not necessarily because of network challenges or service management challenges, but mainly because of the billing requirements that come with putting a new product on the market.”
Alon Lelcuk,
Vice President, Chief Technical Officer and Co-Founder, Personeta

Market dynamics have created a perfect storm for service providers. To succeed in this storm, SPs are increasingly rethinking their billing architectures.

• Traditional Billing Systems have evolved into monolithic, end-to-end BSS/OSS systems
• These solutions have been effective for traditional, well-defined, static services
• However, these solutions are ill-equipped for the emerging Multiservice Revolution

New Market Forces

The priority now shifts to services bundling, services expansion and applications integration

How Will CSP Strategy Evolve

Source: The Yankee Group, 2003 - ©Copyright 2004, the Yankee Group. All rights reserved
Increasing Competitive Advantage in Today's Communications Market - September 15. 2004

• Service providers are finding themselves increasingly restricted by their existing billing systems
• Billing is often a bottleneck to launching new services and finding new revenue streams
• Marketing organizations require a new set of BSS/OSS capabilities, especially considering IMS, SDP and other new “rapid service creation” platforms
• The Devolution of Billing briefing describes how services providers are addressing these critical challenges while leveraging their existing billing assets