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Flexible pricing is important, as
long as operators keep it simple
(Billing Plus
- March 22, 2004)
..."There's
a growing realisation amongst service providers that current
pricing models don't have sufficient flexibility to attract growth
from all the sections of the market," said Fergus O'Reilly,
director of product marketing at dynamic-tariffing specialist
Highdeal. "Market research is showing that different expectations
for all the different services that are being offered to them
- and operators have to have the ability to be almost infinitely
flexible when it comes to meeting those expectations. It won't
be enough to simply assign particular services to broad tariff
bands - either for the end-user or for the content provider partner."
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