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Are you ready for IMS?
©Mobile Entertainment, Stuart
O’Brien, Nov 2006
Fergus O’Reilly, VP Product Strategy
at transaction specialist Highdeal, suggests IMS could prove
a big hit with the mainstream media at a time when mobile
operators are counting on content to drive future revenue.
“Right now media companies see mobile networks as little
more than a distribution mechanism for their mobile downloads,
but IMS has the potential to do so much more, “ he says.
“IMS is really an application environment as apposed
to a technology platform and it will alter operators DNA towards
a web-site style way of working that is familiar to the content
community.”
For
complete article, please refer to Mobile Entertainment, Nov
2006
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