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Mobile
Operators race to embrace retail models
© Billing World &
OSS Today, October 2006 - Susana Schwartz
“There is a lot of guesswork about
what the killer app will be, but it will likely revolve around
the ability to enable subscribers to consume the services
they want, where they want, and how they want,” says
Highdeal’s David McNierney, VP of market development…..“The
pricing and rating should be separate functions that fit together
like hand in glove,” according to McNierney, who explains
that pricing is to service creation as rating is to service
delivery. In other words, the operator is charging on the
inbound side while calculating wholesale costs, licenses,
royalties and commissions with content providers, resellers
and advertisers on the other side.
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