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Cut
to the Chase: Making Money from IMS
©IMS
Magazine – April 2007
– David McNierney, VP
of Market Development, Highdeal Inc., and Gregory Welch, Sr.
Systems Architect, Business Edge Solutions
As
is often the case with a new technology, a primary focus of
IMS implementations is achieving a quick and substantial return
on investment. Companies considering IMS are faced with a
Catch-22: an ROI is needed to justify the investment, yet
it is impossible to determine the ROI without first building
the IMS. However, history has proven that ROI is just
one of the values to consider in the business model — over
the last decade, some of the most revolutionary next-generation
services were not the result of exhaustive ROI analyses, but
of unbridled innovation. Larry Page and Sergey Brin had no
clear idea what the revenue opportunity would be when creating
Google in 1996. The same can be said for Skype, YouTube, MySpace
and many other highly successful IP-based service providers.
But then again, Larry Page and Sergey Brin didn't have the
burden that most incumbent service providers have of facing
Wall Street each quarter.
Please
refer to IMS to read the whole article.
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