Revenue management: The numbers keep on growing
@ Vanilla Plus -
October 2007
Various factors are contributing
to the complexity of transactions for carriers and the
added risk of revenue loss as a result. So just how
are their systems bearing up under the strain and what
can be done? For managers of telecoms carriers, keeping
track of accrued revenue can be somewhat of a juggling
act which forces constant re-evaluation and reassessment
for revenue assurance ( RA) capabilities on a number
of different fronts.
This means putting procedures
in place to reduce leaks by ensuring all revenue producing
events in the value chain, such as orders and content
transactions, are recorded, billed for and collected
accordingly.
At the heart of this lies the
pressure to reduce operating costs and getting a hold
on RA forms a critical component of this, according
to Shira Levine, senior research analyst, Next-Generation
OSS and Billing, IDC. "This pressure is driving
interest in more holistic, integrated revenue assurance
solutions, as opposed to piece parts that address specific
instances of revenue loss," she says. (…)
Of the nine Io 15 percent of annual
revenue leakage reported by providers, Stéphane
Buigues, strategic alliance business manager at Highdeal,
says that an estimated two to three percent is happening
during the billing process.
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