Banking and m-payments offer new niche for MVNOs
©Mobile Communications Europe - March, 2008 - Gareth Willmer
In this article, Willmer examines the market potential for Eastern and Western European MVNOs looking to expand into banking and m-payments and he speaks to industry leaders about how and when European MVNOs will start exploiting this new niche.
"Surinder Paul, marketing-development manager at pricing and rating company Highdeal, points out other areas of potential focus for MVNOs. They include location-based services and friends-and-family-type services, which could help tie customers in to an MVNO's offer..."
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