Convergence Conundrum
© Cable & Satellite Europe - March 2008 -John Moulding
The introduction of mobile services to an existing wired (cable or telco) triple-play illustrates some of the complexities operators are facing. Fergus O' Reilly, chief technology officer at Highdeal, a provider of pricing and rating, billing , partner management and pricing analytics software, points out that in the billing environment it is a bigger change to move to a quad-play than to introduce a third service in the classic voice/data/video bundle.
"Once you are in the mobile space things becomes a lot more dynamic;" he declares. "There are vastly more services including voice, SMS, MMS, ring topes, content downloads… Suddenly there are more potential services and ways to put them together. There is more market segmentation and pricing is used more creatively. Operators need help with charging dynamics and the key is changing things quickly."
Learn more about the publication.
|
