Highdeal
introduces pricing & rating for IMS-based multimedia services
Offers Simulator and workshop for IMS and
SDP pricing models and revenue opportunities
February 15, 2005 – Paris – Highdeal,
the leading provider of multi-service pricing & rating
solutions, is introducing 3GPP-compliant capabilities to help
operators generate revenues from new IMS-based multimedia services.
IMS services include, among others, push-to-talk, instant messaging,
video sharing, multiplayer gaming and presence.
IMS-based multimedia services are poised
for explosive growth. According to a recent study by MORI between
33% and 43%, or a total of 90 million mobile phone users in Britain,
Germany, Singapore and USA would use interactive mobile multimedia
services within the next two years. These services are likely
to generate an increase in the monthly incremental spend, between
11% and 26% for individual services, depending on the service.
The primary challenge associated with the
introduction of IMS services is pricing them to meet difficult
and often conflicting objectives. Pricing must encourage end-user
adoption, provide a clear link between use and cost and maximize
revenues while, at the same time, preventing cannibalization
of existing revenue streams such as voice and SMS. The “cannibalization” problem
has already limited the introduction of early-stage IMS services
such as push-to-talk over cellular (PoC) and presence.
Highdeal Transactive, the world’s
leading multi-service pricing and rating software, offers a solution
aligned with the recently defined 3GPP convergent charging architecture,
with proven integration with IMS-defined and non-IMS integration
points:
· Online charging systems
· Legacy billing systems
· Application Servers including multimedia messaging, multimedia conferencing,
IPTV middleware as well as service brokers and softswitches
Since operators often cannot replace their
existing billing and IN prepaid systems when introducing IMS
services, Highdeal provides marketing organizations the freedom
to innovate while leveraging existing billing and IN assets.
Highdeal, which recently conducted an industry
webinar on IMS, is working with other best-of-breed application
partners to deliver interoperable IMS solutions to the marketplace,
without waiting for complete IMS platform deployments. This initiative
is in direct response to incumbent operators’ urgent need
to pursue revenue transition strategies to replace declining
voice revenues.
IMS operators and solution providers are
invited to participate in the Highdeal Challenge. By providing
their most innovative or difficult IMS pricing and bundling scenarios,
participants will be entered into the Highdeal Challenge. Qualified
operators will receive a limited license to the Highdeal Simulator
to test their own pricing ideas including session-based pricing
models. These operators will also be invited to an IMS pricing
workshop. Interested parties should email challenge@highdeal.com,
call 1.212.332.2144 or visit Highdeal at upcoming events such
as the 3GSM World Congress in Cannes in Hall 2, stand D31.
About Highdeal
Highdeal is the world's leading provider of service
Pricing & Rating solutions. We provide the necessary agility to ensure the
profitability of fast-evolving business models with both customers and partners.
Highdeal Transactive® is
a modular software solution that monetizes business transactions in real-time.
Companies rely on Highdeal to solve their billing problems in service industries
such as telecommunications, media and entertainment, technology, transportation
and logistics, and financial services. For more information, visit www.highdeal.com.
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