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SensorLogic selects Highdeal for industry-leading M2M platform

Powerful pricing, rating, billing & settlement capabilities to complement existing portfolio

February 15, 2005 – New York – SensorLogic, the industry’s first M2M application service provider, announced today the selection of Highdeal, the leading provider of pricing and rating solutions, for their machine-to-machine (M2M) service platform. SensorLogic chose the entire Highdeal Transactive product suite which includes offer management, pricing, rating, billing and partner settlement. SensorLogic will incorporate the Highdeal capabilities into its end-to-end ASP platform built for M2M service providers.

As an emerging market, M2M providers need to experiment with pricing models to determine how best to monetize their M2M assets. With Highdeal, vendors will be able to bundle applications, airtime, devices, and other primary and resold services into a compelling offer. M2M providers can price their services to meet their business objectives, called RightPricing™. Objectives can include fostering adoption of a new service, managing razor-thin margins, and leveraging complex, multi-tier value chains.

By offering industry-specific applications, large OEM vendors are becoming M2M service providers, a trend that is forecast to increase exponentially in the coming years. The SensorLogic solution, with transaction processing by Highdeal, will enable companies like these to develop new application-based profit centers.

Today, many M2M service providers are small, entrepreneurial companies without the scale to build their own infrastructure. With the SensorLogic solution, smaller vendors who contribute to the M2M value chain can benefit from the same capabilities without a big upfront investment.

Highdeal Transactive enables M2M providers to combine subscriptions with metered usage and transaction-based charges, both on a postpaid basis and with real-time spending controls. Since many M2M services address enterprise customer needs, providers need the ability to price their services to stimulate adoption. For example, providers can address customers’ concern regarding out-of-control invoices by providing self-imposed spending restrictions.

“In searching for a solution, we needed to consider not only our requirements, but a virtually unlimited set of requirements from all customers and partners on the M2M value chain,” said Jeff Smith, President and CEO, SensorLogic. “Highdeal was the only vendor to address our breadth of requirements in a real demonstration, and not through slideware.”

“We are pleased to be selected by SensorLogic, a real innovator in the M2M marketplace,” said Camilla Dahlen, President, Highdeal, Inc. “SensorLogic is providing application services that will enable a virtually unlimited range of M2M services to come to market. We are pleased to be part of SensorLogic’s M2M platform.”

Highdeal invites qualified service providers and solution providers to submit their most innovative and difficult pricing and bundling scenarios, including multi-party M2M scenarios. Registered submissions will be entered into a drawing for valuable prizes. To enter the Highdeal Challenge, please email challenge@highdeal.com

Visit Highdeal at the 3GSM World Congress in Cannes,
France from February 14 – 17 in Hall 2, Stand D31.

About Highdeal
Highdeal is the world's leading provider of service Pricing & Rating solutions. We provide the necessary agility to ensure the profitability of fast-evolving business models with both customers and partners. Highdeal Transactive® is a modular software solution that monetizes business transactions in real-time. Companies rely on Highdeal to solve their billing problems in service industries such as telecommunications, media and entertainment, technology, transportation and logistics, and financial services. For more information, visit www.highdeal.com.

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