The development of broadband is
driving operators to expand their offers through services
that converge voice and data, fixed and mobile telephony,
content services and Internet access. And the pace is
stepping up: first double-play, then triple-play, with
a multi-services, multi-channel offer now regarded as
the minimum necessary to be competitive. Benoît
Felten, Senior Manager at Arcome and Isabelle Roussin,
EVP Marketing, Highdeal, discuss why operators are vying
to come up with innovative services ever faster, or
risk seeing their ARPU erode. They evaluate the respective
assets of each type of operator and explain the key
factors for success in what promises to be a brutally
competitive market.
