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"Validating our price plan and analyzing its profitability is crucial for a company like Linkeo. The implementation of Highdeal Transactive® has made it possible not only to build the whole range of service offerings and validate the details of each one, but also to come up with a pricing structure that best fits our business customers’ unique needs and expectations."
Ludovic Jaffres, CEO, Linkeo

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  Pricing Analytics
  Home > Product > Overview > Pricing Analytics
 


Challenges: Estimating Correct Pricing When Launching New Services & Offers

Long-term success in today’s telecommunications, entertainment and e-services markets is no longer just a matter of increasing revenue.

 
  Press Release: Bandwidth.com Chooses Highdeal Pricing & Rating - April 23, 2007
  Webinars: Best Practices in Pricing & Rating & Best Practices in Pricing & Rating: The Ingenuity of Flexible Pricing
 
     

Faced with multiple service partners and distributors as well as a rapidly evolving competitive market, companies need to focus on profitability and manage the cost-revenue relationship in order to keep their competitive edge and grow market share.

The Highdeal Solution: Ensure Profitability by Simulation & Business Modelling

Highdeal provides service providers with a true competitive edge: the ability to quickly and cost-effectively launch new services while having confidence in their profitability. The Profit Simulation and Pricing Analyzer tool allows you creation and fine-tuning of innovative pricing strategies while testing and simulating the impact of costs on profitability. Through a seamless link to the Highdeal Transactive rating module, these offers can then be launched immediately, to quickly capture market share without costly implementation delays.

 

Simulation Screenshot

Profit Simulation - Exploring Profitable Pricing Strategies

  • Flexible, intuitive tool with user-friendly graphical displays, suitable for non-technical users
  • Easy-to-view results in graphical & tabulated formats
  • Marketing & pricing managers, forecasters and business analysts can develop accurate and profitable pricing strategies.
  • Variable pricing parameters
  • Easy modifiable consumer profiles, permitting identification of most profitable ones
  • Analyse the performance of current offers
  • Fine tune the profitability of innovative new offers
  • Pinpoint revenues generated by each offer within a catalogue

Managing the Impact of Partner Costs

  • Model the relationships between value chain partners
  • Input costs from third party settlements as part of the simulations
  • Unlimited hierarchy of partners possible
  • Anticipate the distribution of commissions, royalties and sponsorships
  • Analyze the impact on profitability of costs and third party settlement
  • Negotiate better partnership terms to ensure maximum profitability

Immediately Implement Simulated Offers

  • Same easy-to-use graphical user interface used by both business professionals & IT managers
  • Every simulation can be saved as an XML file
  • Simulations can be fed directly into the Rating engine
  • Immediately make the plans operational, completely avoid the substantial delays due to programming imposed by other, more rigid systems
  • Extremely rapid time to market for new offers
  • Greatly reduced operational costs
   
   
 
 
 

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