Pricing Analytics

Estimating Correct Pricing When Launching New Services & Offers

Long-term success in today's telecommunications, entertainment and e-services markets is no longer just a matter of increasing revenue.

Faced with multiple service partners and distributors as well as a rapidly evolving competitive market, companies need to focus on profitability and manage the cost-revenue relationship in order to keep their competitive edge and grow market share.

Ensure Profitability by Simulation & Business Modeling

Highdeal provides service providers with a true competitive edge: the ability to quickly and cost-effectively launch new services while having confidence in their profitability. The Profit Simulation and Pricing Analyzer tool allows you creation and fine-tuning of innovative pricing strategies while testing and simulating the impact of costs on profitability. Through a seamless link to the Highdeal Transactive rating engine module, these offers can then be launched immediately, to quickly capture market share without costly implementation delays.

Profit Simulation - Exploring Profitable Pricing Strategies

• Flexible, intuitive tool with user-friendly graphical displays, suitable for non-technical users
• Easy-to-view results in graphical & tabulated formats
• Marketing & pricing managers, forecasters and business analysts can develop accurate and profitable pricing strategies.
• Variable pricing parameters
• Easy modifiable consumer profiles, permitting identification of most profitable ones
• Analyse the performance of current offers
• Fine tune the profitability of innovative new offers
• Pinpoint revenues generated by each offer within a catalogue

Managing the Impact of Partner Costs

• Model the relationships between value chain partners
• Input costs from third party partner settlements as part of the simulations
• Unlimited hierarchy of partners possible
• Anticipate the distribution of commissions, royalties and sponsorships
• Analyze the impact on profitability of costs and third party settlement
• Negotiate better partnership terms to ensure maximum profitability

Immediately Implement Simulated Offers

• Same easy-to-use graphical user interface used by both business professionals & IT managers
• Every simulation can be saved as an XML file
• Simulations can be fed directly into the rating engine
• Immediately make the plans operational, completely avoid the substantial delays due to programming imposed by other, more rigid systems
• Extremely rapid time to market for new offers
• Greatly reduced operational costs