Competitive Global Marketplace

• Commoditization and dematerialization of products
• Shorter product lifecycles
• Diverse and informed consumers, pricing transparency

Business Model Fluidity

• Innovate on pricing and change bundling continuously
• Build value-based revenues and predict profitability
• Approach customers in micro-segments

Shifting Alliances

• Industry reconfiguration, consolidation, M&A
• "Co-opetition" is rampant
• Emergence of multi-sided markets

Partner Management Focus

• Improve return on assets, focus on core competencies
• Choose partners and reconfigure ecosystems dynamically

Real-time Enterprise

• Shrinking profit margins, no more cash cows
• Market opportunities are short term, first-mover wins
• Compliance with industry-mandated regulation

Real-time Transaction Management

• Track and relentlessly optimize revenues, costs and profits
• Recognize revenue and update financial reporting on a daily or hourly basis
• Consolidate millions of daily transactions quickly and accurately